Brand Launch Package
Launching a brand is more than just creating a website—it’s about building a strong, recognizable identity that resonates with your audience. Your brand is the foundation of your business, influencing how potential customers perceive and connect with you. A well-established brand builds trust, fosters loyalty, and sets you apart in a crowded digital marketplace. Without a cohesive brand strategy, even the best businesses, products or services can struggle to gain traction.
Our Brand Launch Package is designed to help businesses make a lasting impact from day one. By combining logo design, essential branding, website development, and digital marketing setup, we provide the tools needed to create a powerful online presence. From search engine visibility to performance tracking, we take care of the critical elements that ensure your brand is positioned for success. Let’s bring your vision to life and build a brand that stands out - a brand that you and your customers love!
What's included in the Brand Launch Package?
The Brand Launch Package from Soma Marketing provides all the essentials for a successful brand launch. Whether your small business is already established but needs a clear brand identity or you’re preparing to "open your doors" soon, this package lays the foundation for long-term success by ensuring your brand is both professional and strategically positioned for growth.
This comprehensive package is designed to establish a strong and cohesive brand presence. It includes everything you need to create a recognizable identity, starting with a basic branding package and logo design to craft a visual identity that resonates with your audience. We develop a custom-built website that not only looks great but is optimized for user experience and conversions. To help you reach the right audience, we set up and manage Google Ads campaigns, ensuring your brand gets the visibility it deserves. Additionally, we handle initial analytics setup, including Google Analytics and Google Search Console, so you can track performance and make data-driven decisions. Your Google Business Profile will be fully optimized to enhance local search presence, and with monthly performance reviews, we continually refine your strategy to ensure sustained growth. With this package, your brand will be ready to make a lasting impact from day one.
FUNDAMENTAL BRANDING ELEMENTS
1) Initial Branding Consultation 2) Main Business Logo Design 3) 3 Sub Logo Designs 4) Color Palette 5) Typography 6) Complete Style Guide 7) Brand Identity 8) Conceptual Presentation 9) Goals 10) In-Use Mock Ups (logos, google ads, etc.) 11) 3 Revisions Included
WEBSITE DEVELOPMENT
AND DESIGN
SEM SETUP AND MANAGEMENT
1) Discovery: Determine Website Objectives/Goals 2) Planning and Setup 3) Basic Website Design: - Main website pages (industry specific} - but typically include: - Homepage - About Us - Contact Us - Product and/or Services - Frequently Asked Questions (FAQ's) - Privacy Policy - Terms of Use - Content Page Creation (3 in total and industry-specific) 4) Style Guide
1) Google Ads Account Setup 2) Google Search Console Setup & Verification 3) Campaign Builds 4) Brand Awareness 5) Website Traffic (Local) 6) Promotional Campaigns 7) Seasonal Campaigns 8) Initial Keyword List Builds
INITIAL ANALYTICS SETUP
1) In most instances, Google Analytics 4 (GA4) will be the default analytics setup. 2) Create GA4 Account 3) Create GA4 Property 4) Add GA4 Code to all pages of the website 5) Setup Baseline/Standard Report(s)
GOOGLE BUSINESS PROFILE (GBP) SETUP
MONTHLY PERFORMANCE REVIEWS
1) Setup GBP Profile 2) Assist with Business Verification Process 3) Add all required and pertinent business information: - Business Name - Business Phone # - Business Address - Business Description - Photos (must provide business photos) 4) Add Business Categories - Primary Category - Up to 9 additional business categories (where applicable) -Add products and/or services (this will vary by business type)
1) Dedicated account manager who specializes in all aspects of digital marketing. From SEO to SEM, website content creation, analytics and more. 2) Typical items reviewed and discussed: - Performance data from prior week/month/quarter/year -Monthly Goals/Strategy -Areas of opportunity -Upcoming business needs -Upcoming business promotions/events/sales -Actionable suggestions and recommendations
Why Choose Soma Marketing's Brand Launch Package?
1. Comprehensive Brand Development
From logo design to a fully optimized website, we ensure your brand has a strong and cohesive identity that resonates with your audience.
2. Strategic Digital Marketing
With expert Google Ads management, SEO setup, and Google Business Profile optimization, we position your brand for maximum visibility and customer engagement.
3. Data-Driven Approach
Our analytics setup (Google Analytics, Google Search Console) provides valuable insights, allowing you to make informed marketing decisions and track performance effectively.
4. Ongoing Support & Optimization
With monthly performance reviews, we continuously refine your strategy to ensure long-term growth and success in an ever-evolving digital landscape.
5. Boutique Agency Attention
As a boutique agency, we offer a level of attention and care that larger agencies can’t match. You’ll work directly with our SEO experts who are dedicated to understanding your business inside and out.